Value of Paper and Print

From Deep Thinkers To Skim Readers

The steady diet of digital content is turning us into a world of skim-readers, which is bad news for our brains.

Path to Purchase

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

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An online retailer who had never marketed via catalogues wanted to improve their marketing communication. They produced a catalogue and sent to customers via Letterbox Distribution. The results were impressive. Method Titled Inspirations, the magazine provides a wealth of entertainment, information and ideas about the readers’ next holiday, with specific details of the latest destinations, holiday types and packages. This content supports other Travel Associates campaign and tactical marketing activity, with similar content used across the full range of social media and programmatic channels. Travel Associates also produce a number of brochures, which offer a hand-picked selection of luxury hotels and resorts to give clients a taste of the properties available through the brand. As well as stunning imagery and descriptions, authentic reviews of the holidays are provided by advisers, which drives clients to directly engage with them for follow-up advice and enquiries. The results Magazine subscribers who book with Travel Associates within two months of distribution generate an average of $15m in total transaction value. One edition of the magazine contributed to a 9.97% response rate and an average transaction value of just under $9,000 per customer. Along with other marketing activity such as catalogues, online and social, the brand has an 80% repeat booking rate, with the domestic sector making up 15% of total Travel Associates bookings in 2017, equalling $29m in transaction value. Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.
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