During the Christmas season, Nutrimetics developed a successful catalogue campaign to target their Nutrimetics consultants and the consultants’ network of home shoppers. Nutrimetics objective was to create a ‘luxurious’ Christmas shop front for their 300,000 front-end consumers, and a sales tool to encourage their 50,000 consultants to build their income and boost company revenue. Nutrimetics distributed 260,000 copies across Australia