Value of Paper and Print
Method
The packaging was designed for assembly without the use of glue and was varnished with a Spot UV and dispersion varnish, to add a textured feel to the box and create vibrancy for the berries on the box. The benefits of the product were printed on the front of the box in clear, capitalised bold font.
The results
The box and packaging used are common across their product line, appealing to customers on the shelf, and are instantly recognisable to customers.
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