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Influential Media Channels

Print media continues to be the dominant media channel among trusted advisors who are asked for advice on a range of product and service categories.

Efficacy

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

 

LATEST CASE STUDIES

BCF – Magazine

To engage with the lucrative over-55 demographic, they created a range book, showcasing the breadth of caravan accessories to raise awareness of the brand and increase sales. How they did it Using Print Marketing BCF created an online range book to sell the dream of being outdoors Distributed just before Easter – the peak time for caravanning – the book achieved maximum impact in the preparation phase of the season. Results 1.8 million EDM views 300% Sales increase Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

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