Cannes Lions gold winner, Dove employed the use of print to deliver a striking message for its campaign, highlighting the lasting damage caused by editing apps that set unrealistic beauty standards.
Dove uncovered that by the age of 13, 80% of girls have edited the way they appear on social media. Responding to the disturbing level of selfie dysmorphia, a rise in cosmetic surgery and teen suicides, Dove addressed the self-esteem crisis by photographing real girls aged 9-13 and showing images of their natural selves alongside their own heavily manipulated shots. The contrast was startling and highlights the beauty pressure felt by millions of young girls daily.
Print Power, 2022
Like this story? Check out more inspiration.