Value of Paper and Print

From Our Family to Yours

‘From Our Family To Yours’ is a cookbook produced by Ball & Doggett, Australia’s largest distributor of paper and printable materials.

The cookbook was produced as a way to self-promote and provide a thank-you gift to suppliers and partners of Ball & Doggett in a demonstration of gratitude for ongoing support. The book contained a range of recipes selected by staff members. The recipes were ones that had brought staff members and their family’s comfort during the lockdown period, and the national team were engaged throughout the whole process to maintain the vision of the publication and to create a personal feel.

The book was interwoven with quotes focusing on positivity and optimism, from guests hosted in a 12-week online ‘Interview Series’ by the company. The deliberate use of five different stocks allowed Ball & Doggett to showcase the creative nature of paper and print and their wide product range, while engaging customers and creating a memorable experience.

For example, the cover was made of potato starch which was a unique touch, and the cookbook included a Christmas card that contained basil seeds, doubling as a Christmas gift for recipients to plant in their garden. This led to great success for the company, and in the first four weeks of the distribution of the cookbook, the sales in two different stock lines increased by 18-25%.

Source:
Ball & Doggett, 2020

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