Value of Paper and Print

How paper catalogs remain relevant in a digital age

Whether or not you should pursue a catalog strategy is a question that deserves significant thought.

As digital marketing becomes more complex, it may make a lot of sense to send out correctly designed catalogs to the right customers.

For e-commerce retailers without physical stores, catalogs can effectively mimic stores’ sensory experiences to enhance customer affinity. For multichannel retailers, by understanding the channel preferences of current customers through transactional data, multichannel retailers can add an effective catalog marketing channel to their store and e-commerce channel strategies

 

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