More than 10 million Australians aged 14+ read one or more catalogues in an average week, with more than half (5.8 million) buying a product as a result of seeing it in a catalogue. When it comes to prompting purchase among readers, supermarket catalogues have the highest conversion rate.
To engage with the lucrative over-55 demographic, they created a range book, showcasing the breadth of caravan accessories to raise awareness of the brand and increase sales. How they did it Using Print Marketing BCF created an online range book to sell the dream of being outdoors Distributed just before Easter – the peak time for caravanning – the book achieved maximum impact in the preparation phase of the season. Results 1.8 million EDM views 300% Sales increase Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.