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Supermarket Magalogues

More than 10 million Australians aged 14+ read one or more catalogues in an average week, with more than half (5.8 million) buying a product as a result of seeing it in a catalogue. When it comes to prompting purchase among readers, supermarket catalogues have the highest conversion rate.

Path to Purchase

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

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LATEST CASE STUDIES

Qantas Rewards Magalogues

Australia’s premier airline, Qantas, run a successful loyalty scheme – Qantas Frequent Flyer, which rewards members with Qantas Points that they can exchange for products and services at a number of outlets, including the Qantas Store.

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