More than 10 million Australians aged 14+ read one or more catalogues in an average week, with more than half (5.8 million) buying a product as a result of seeing it in a catalogue. When it comes to prompting purchase among readers, supermarket catalogues have the highest conversion rate.
Kit Kat Japan created packaging designed to trigger an interactive user experience Kit Kat Japan wanted to inspire the country to send students Kit Kat bars to say “Kitto katsu, you’ll surely win on your exams”. How they did it Kit Kat Japan turned to Japan Post for support. Japan has over 20,000 post offices across the country This partnership allowed the brand to create Kit Kat Mail Kit Kat consumers could buy Kit Kat Mail at the post office, write a personalised message and send it to family and friends The results Over $11 million worth of free brand publicity Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.