From eco-friendly fashion, bulletproof coffee and transformational travel, 2019 saw health and wellness at the forefront of people’s minds. Experts tip 2020 will be no different. These are some of the top trends predicted to rise above the rest in 2020:
Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.
Australia’s premier airline, Qantas, run a successful loyalty scheme – Qantas Frequent Flyer, which rewards members with Qantas Points that they can exchange for products and services at a number of outlets, including the Qantas Store.