Method

• The theme of this issue was ‘female empowerment’ with the cover of this issue including an untouched group shot of Nutrimetics consultants, to market the way Nutrimetics has helped thousands of women create their own income through selling their products.

The results

• The March magazine was the most digitally downloaded of the year, receiving 100,000 views. The product Ultra Care + Platinum Life & Firm Power Masque became the highest dollar- driving new launch, bringing in 127.9% which was 30% over the forecast.

  The female empowerment theme led Nutrimetics to beat their previous
  year by 16%. The campaign also strengthened Nutrimetics connection with its consultants and resulted in high engagement levels on all channels.

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