To increase social connection and reduce the harmful impacts of isolation, Australia Post and Beyond Blue partnered to deliver 3 million blank postcards to foster meaningful interaction with mail.
The postcards included mental health and wellbeing tips, and contact details for the Beyond Blue support service. The postcard campaign was a way to get people talking about mental health and supporting each other. It also demonstrated the power of written word and the beauty that is found in personalised, handwritten messages amidst a landscape of texting and digital interaction.
Australia Post, 2022
Beyond Blue, 2021
Like this story? Check out more inspiration here.