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Not so fast: three realities busting the Gen Z attention-span myth

Not so fast: Three realities busting the Gen Z attention-span myth.

Gen Z is infamous for having a short attention span. Young people do love an endless stream of content, and short-form video is king—many spend more than six hours a day watching content on their mobile phones—but it’s not true that Gen Z can only pay attention for eight seconds. For a generation adrift in an overwhelming sea of content, it’s less about paying attention and more about what breaks through the noise.

Here are three Gen Z trends that are breaking the eight-second stereotype …


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