Through a series of infographics that showed the extent of how firearms are the most common method in suicide, teenager and domestic violence death rates in the US, readers could turn the ad around and see the death stats ominously turn into the shape of a gun.

This profound message furthered by the striking artwork encourages readers to recognise the inherently violent nature of guns and acts as an example of the power of the physicality of print and its ability to deliver strong messages in a simple manner.

Source:
Print Power, 2022

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