Romeo’s Retail Group is a proudly South Australian owned and operated food company, who own a multitude of supermarkets in South Australia and New South Wales. Partnering with the creative agency, Martin Plunkett Communications, Romeo’s produced more than 370,000 catalogues to celebrate the Chinese New Year and take advantage of the holiday’s sales potential.

Method

• The catalogue was designed with a distinct, dark red cover in order to stand out amongst other catalogues distributed by letterbox that week. The catalogue was designed in a way to inspire families to cook a new Asian dish as a way to celebrate the Chinese New Year Holiday.

The results

• This catalogue was Romeo Foodland’s most successful distribution for the Chinese New Year period to date, resulting in a 16.8% sales increase from the prior year’s campaign. The team in part attribute this success to the design of the catalogue.

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