Value of Paper and Print

Beacon Lighting Summer Living

Leading Australian light retailer, Beacon Lighting uses catalogues as a primary marketing tool for the launch of its new seasonal collections.

The Summer 2021 Catalogue was released to be a one-stop location for consumers to view the new products, build brand awareness and drive sales. Beacon applied an integrated communications approach: using TV, POS, EDM’s and social media to reinforce the catalogues messaging and appeal to a target audience of 30–65-year-old female renovators, home owners, and home builders.

Source:
Beacon Lighting, 2022

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