Value of Paper and Print

Beef? No, Beetroot.

This fast-food chain utilised the visual similarities between vegetable and animal-based products to promote their new plant-based whopper.

What initially appears to be meat, is actually red capsicum, beetroot and radicchio! Through this print advertisement, Burger King bewilders meat-lovers who are directed to second-guess the vegetables shown in the photo with the tagline, “Sorry for the confusion, meat lovers.”

The Drum, 20222

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