Spicers drew inspiration from the styles and aesthetics of Morocco, creating labels that resembled the colourful and intricate tiles of a Marrakesh Bazaar and desert sand. The labels were printed on premium recycled paper including 30% post-consumer fibres and were created using a Hot Foil & Embossing Tool allowing for the punch of embossing. The gloss ceramic tile look was achieved through the screen used. The label was designed with its own narrative, explaining the print applications, techniques and embellishments to each customer and providing a Design, Print and Application Guide, elaborating on these key factors and the role they play in delivering the best outcome for label performance.