Osmen is an outdoor furniture retailer that prides itself on providing high quality products. Following a successful spring sale that Osmen attributed to a prior catalogue campaign, the brand decided to launch another catalogue during Summer to maximise the opportunity of the most popular time for outdoor furniture sales.

Method

• 30,000 catalogues were distributed via letterbox.

The results

• The website experienced increased traffic after the letterbox drop, and foot traffic in-store also increased.

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