Value of Paper and Print

OSMEN Spring Sale 2021

Osmen is an outdoor furniture retailer that prides itself on providing high-quality products. Prior to Spring 2021, Osmen released a catalogue letterbox campaign to showcase their new collections and inspire path to purchase.

Method

  • 30,000 catalogues were distributed via letterbox.

The results

  • Website and phone orders increased after this catalogue campaign. Once stores opened up OSMEN also saw an uplift in foot traffic.

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