The Commonwealth War Graves Commission lent upon the emotive power of the written word to engage younger audiences in ‘War Graves Week’, an annual awareness week sharing world war heritage and celebrating those who remember the deceased.
The CWGC sent a series of handwritten letters to the residents of homes across 24 streets in the UK, once occupied by soldiers who passed away at war overseas. The letters were addressed by the former occupants and contained intimate details of their lives overseas, which were authentic and originally written for loved ones. The highly personal nature of the campaign led to great success. The letters resulted in a 34% increase in website traffic, and an overall reach of 2.7 million people.
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