Galah is a new lifestyle print magazine that focuses on rural and regional Australia, which strives to be a ‘modern voice from the bush’. Galah aspires to provide readers in metro areas with content that will connect them to the country, and to create inspirational and relatable content for country people, with all content aiming to reflect the diversity of life in regional Australia.

Method

• Galah printed 8,000 copies of the first issue, direct mailing to their subscribers and selling back issues from their website. Galah uses Instagram as their main avenue and driver of direct sales, posting a range of stunning Australian photography and engaging reels. Galah also sells magazines through stocking in 100 varying rural and metro gift shops and boutiques, and does a limited distribution run to News agencies. Galah is unique in the fact that they are advertisement free, and rely on their cover price of $30 to stay viable and make a profit. This necessitates the creation of quality content that justifies the cost.

The results

• The first issue of Galah completely sold out and won the Farm Writers Star Prize. Galah has been recognised and awarded ‘Launch of the Year’ and ‘Editor of the Year’ at the 2021 Mumbrella Publish Awards for their first three issues. The results from a survey of over 900  Galah readers conducted in July 2021 revealed that 83% of Galah readers plan on keeping the magazine and 17% plan to gift their copy to someone.

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