In a collaboration between creative agency Mother New York, Target and TOMS, the high-powered team created a direct mail piece inspiring people to come together for the holidays. Recipients received The Together Sweater designed to fit multiple people to promoe the real gift of Christmas, togetherness. The Together Sweater was shipped to celebrities including Victoria Justice, Meghan Trainor and other influencers, which quickly swept across social media in a frenzy with people all over the world wearing the cosy sweater. A nifty idea although not so practical if you’re cooking Christmas lunch.
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