Grand Central is a shopping centre located in the regional city of Toowoomba, QLD.
Their ‘Grand Central Winter’ targeted females aged 25-50 seeking inspiration for the latest seasonal trends by drawing inspiration from local parks and gardens. As a result of the campaign, monthly sales in July saw a growth of 2.2% in apparel and 5.3% in cosmetics. In August, the campaign led to a 10.6% increase in homeware sales, 1.2% in jewellery, 16.2% in apparel, and 11.6% in cosmetics across the shopping centre.
Grand Central, 2018
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