The Washable Print Ad

Cycling studio, Full Tilt Cycle, wanted to raise brand awareness in a uniquely engaging way and to do this, the brand created a washable print advertisement reading, ‘Sweat, Rinse, Repeat’. To show consumers the brand understands the true grit of working out, the letters on the poster are removable and detergent based meaning they can be thrown into the wash to clean your gym clothes after a gruelling work out. Do we all feel the sudden urge to go to the gym?

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