The Printed Website
Canadian printer, Somerset, wanted to create a website that captured the full brand experience, however the only challenge was to replicate the sense touch users will recognise from a printed piece onto a digital landscape. From this, Somerset created the Printed Website – a physical and interactive press sheet that consumers could touch, unfold, and explore through the innovation of 20 different printing techniques. Somerset incorporated foiling, perforation, scanimation, embossing and much more to achieve an interactive print piece. The Printed Website then directed consumers to the online version, where they could experience everything digitally.
See how it works here
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