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The Happy Snack Company: Roasted Chickpeas Dark Chocolate & Raspberry

The Happy Snack company produces wholefood snacks, including roasted gluten, nut and dairy-free options. They describe their priority as ‘making customers feel good about the snacks they eat’ and endeavoured to communicate this through the packaging of their Roasted Chickpeas Dark Chocolate & Raspberry product.

Method

  • This packaging was designed using a Crash Lock Box, Spot Matt Aqueous + Spot UV,1MetallicPMS+4Process.TheHappy Snack company aimed for no customer ambiguity, using a bold font to create an easily understandable brand message. The packaging was also designed to be ‘hand size’, so customers could easily access and snack on the product.

The results

  • This packaging defines The Happy Snack Companies’ range and contributes to a growing brand presence and recognition on a national scale.

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