During the Christmas season, Nutrimetics developed a successful catalogue campaign to target their Nutrimetics consultants and the consultants’ network of home shoppers.
Nutrimetics objective was to create a ‘luxurious’ Christmas shop front for their 300,000 front-end consumers, and a sales tool to encourage their 50,000 consultants to build their income and boost company revenue. Nutrimetics distributed 260,000 copies across Australia and New Zealand, having great success delivering three times the sales of a regular monthly catalogue and achieving a 5% retail sales increase from the previous year. Additionally, Nutrimetics received excellent feedback from their consultants directly and from customers on social media. Nutrimetics utilised knowledge of their customer’s shopping styles and considered this when producing and customising their catalogue pages.
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