Peter Sheppard Footwear is a trusted supplier of speciality footwear, catering mostly to women predominantly aged 40-60 years old. Peter Sheppard caters to consumers who value quality items and are willing to pay premium prices for European-made footwear that is durable and long-lasting.

Method

• Peter Sheppard distributed the catalogue to every woman who had consented to receive marketing materials and made a purchase at the store in the last five years, targeting women aged 40-60 years old. This resulted in a significant distribution of 92,000 units.

The results

• The physical catalogues maintained their ability to drive customers in-store, and the digitized catalogues contributed to the success of a customer return rate of almost 50% online.  The S21 catalogue led to a return customer rate of almost 50% online.

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