Method

• GSM provides educational and inspirational content for creatives in the graphic design and commercial printing industries. Issue 16 covered the creative work of the German Australian artist, in addition to local graphic designers in New Zealand and Australia. It also contained educational articles on Case Binding, Die Making and Packaging Forms which are commonly referred back to by customers. The content also included case studies of self-adhesive labels, sustainability of paper and inspiration for designing for the public good and a section dedicated to including design students. GSM prints 3000 copies, distributing 1915 to subscribers and the remainder are delivered by BJ Ball account managers to their customers. GSM is also supported by a website and social media accounts.

The results

• Issue 16 of GSM managed to promote BJ Ball Products to specifiers and printers and increase sales, particularly through showcasing them in a way that was socially and ethically appealing. One example was the inclusion of two different paper products BJ Ball sponsored to help their customer raise funds for the Australian bushfires.

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