Method

• GAO creates a periodical, glossy, magazine that is suitable for presentation on a coffee table. It acts as a vehicle for other similar brands, promoting environmental protection and well-being and outdoor recreation and travel. Brands like Australia’s Most Endangered Species, Swarovski Optik, Australian Red Cross Blood Service and Hema Maps are among those advertising in the magazine. GAO relies upon design and typography to present itself as an authoritative publication.

The results

• The first two editions of GAO completely sold out, and the third edition is seeing strong sales. Its premiered edition, released in 2019, won an Award for Excellence and an Award for Travel & Photography.

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