Google and Facebook have been busy telling brands that the most effective way to reach consumers is through digital communications. Yet, by Google’s own admission, 56% of digital advertisements aren’t seen. So to engage wider audiences these tech giants have learnt that they cannot do without print advertising. Whether through direct mail or running inspiring poster campaigns, they know how to capture our attention.
Creating new connections with print
To showcase its marketing insights to creatives and agency heads, Facebook created a beautiful deck of 52 illustrated playing cards. Each card offered a unique and engaging marketing insights about Facebook and its users. Over 1,000 decks were distributed to agencies, with the packaging personalised to the recipient.
Facebook was experiencing challenges when communicating its company mission, history and values to new employees – online group chats, emails or conversations were not able to clearly communication the culture. So they decided utilise print and put together a ‘little red book’ full of captivating images and ideas to help tell the Facebook story.
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