The booklet was printed on high-quality stock and was embedded with various QR codes to increase engagement and lead customers to purchase. A QR code on every product page led customers to the website, and the front cover included a front gate with hidden QR codes linking to the brand’s online About Us content and a Share With Friends token on the back. A unique touch was a perforated Skin Care regime schedule that customers could tear out, write on, and use to assist their routine.
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