The campaign took place over 10 weeks and catalogues, and BMF coordinated a consistent, clean look for these. The catalogues contained 100s shots of a range of products from ice makers to ham and turkey, and emphasized ALDI’s low prices. To amplify their catchy tag line ‘You Can’t Overcook Christmas’ ALDI took the campaign beyond catalogue to TV, TikTok, radio, Digital, Outdoor Advertising, and POS.
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