Australian furniture and homeware retailer By Dezign prides itself on its diverse range of products. The range not only covers furniture in the living, dining, bedroom and home office categories, but also boasts the largest stocked range of pictures, mirrors and decorative homewares of any retailer in Australia.

Method

• The key objective of By Dezign’s Autumn catalogue was to create awareness of its latest product range and stimulate customer action through visits to its website or physical stores. In the two months leading up to the release of the catalogue, By Dezign had encountered difficult trading conditions, with a subdued market that had been impacted by changes to the housing market and reduced confidence amongst consumers from falling house prices. Federal and State elections, as well as problems with individual stores, meant that it was vital that the Autumn catalogue produced a great result.

The results

• During the five-week period of the Autumn Sale, the By Dezign Autumn catalogue was a great success. Compared to the previous five weeks, website traffic increased by 11.6%, average weekly sales increased by 51.2%, and the average furniture sale value increased by 14.4% and gross sales increased significantly.

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