Method
As a large number of Australians are affected by hay fever or a respiratory condition, the catalogue ensured the Allergy Plan message was distributed to a wide audience, resonating with those directly at risk as well as those who may know someone that could benefit. Not only did the catalogue promote the Allergy Plan to encourage a personalised action plan, the cover drew attention and focus to the power and cut-through of the ‘Make Spring your thing’ message.
The results
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