Value of Paper and Print

Amcal Spring Thing

As one of Australia’s leading pharmacies, Amcal wanted to target the five million Australians suffering from hay fever and two million suffering from a respiratory condition using a catalogue that promoted their range of allergy medication. As well as promoting the Amcal Allergy Plan, the catalogue encouraged patients and parents to talk to their local Amcal pharmacist to receive the very best care.


As a large number of Australians are affected by hay fever or a respiratory condition, the catalogue ensured the Allergy Plan message was distributed to a wide audience, resonating with those directly at risk as well as those who may know someone that could benefit. Not only did the catalogue promote the Allergy Plan to encourage a personalised action plan, the cover drew attention and focus to the power and cut-through of the ‘Make Spring your thing’ message.

The results

  • Allergy-related product sales were up 45% compared to the previous year, indicating that patients were engaging with Amcal’s service and related products. In addition, the creative resonated with Amcal pharmacists and in-store staff, generating positive feedback by brightening up the store and generating patient discussions. In terms of qualitative feedback, Amcal pharmacists stated this was an incredibly successful campaign for them in terms of being able to measure how many Allergy Plans were completed, as well as the overall footfall and discussion it was generating amongst patients.

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