As well as promoting the Amcal Allergy Plan, the catalogue encouraged patients and parents to talk to their local Amcal pharmacist to receive the very best care.

How they did it

• As a large number of Australians are affected by hay fever or a respiratory condition, the catalogue ensured the Allergy Plan message was distributed to a wide audience, resonating with those directly at risk as well as those who may know someone that could benefit.

• Not only did the catalogue promote the Allergy Plan to encourage a personalised action plan, the cover drew attention and focus to the power and cut-through of the ‘Make Spring your thing’ message.

The results

• Allergy-related product sales were up 45% compared to the previous year, indicating that patients were engaging with Amcal’s service and related products.
• In addition, the creative resonated with Amcal pharmacists and in-store staff, generating positive feedback by brightening up the store and generating patient discussions.

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