The catalogue was designed to invoke a warm, bright feeling and present products as high-end and luxurious, despite their budget. The team was attentive to all aspects of the home: living room, laundry, and kitchen presenting a range of products and a cosy, homey feeling.
Home Cook was very effective, resulting in an 8% sales increase for appliances from the previous year, and 100% of cookware inventory sold within two days of stock in store.
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