Value of Paper and Print

Mars Wrigley Australia move to paper-based wrappers

Mars Wrigley Australia move to paper-based wrappers for its chocolate bar lines.

Mars Wrigley will roll out the new paper-based packaging for its Mars Bar, Snickers and Milky Way chocolate bar lines nationally from April next year, with plans for its full chocolate bar portfolio to transition.

The packaging, made from sustainably sourced FSC-certified paper, was developed and trialled at Mars Wrigley’s manufacturing site in Ballarat.

The Ballarat-based R&D team leading this project is pioneering paper-based sustainable packaging solutions for the Mars Wrigley business globally.

The plan is for the technology, learnings and insights developed and deployed locally in Australia to be shared and implemented in other Mars Wrigley markets across the globe.


Read the full article here.

Like this story? Check out more inspiration here.


Subscribe to VoPP