Did you know that you likely consume 5 grams, the equivalent of a credit card, of micro plastic every week?

Grey Malaysia (agency) brought this shocking revelation to worldwide attention through their ‘Your Plastic Diet’ campaign. The team visualised factually accurate average human plastic consumption through universally understood items, such as credit cards, pens and combs.

The campaign garnered global awareness and news coverage, and assisted the World Wide Fund for Nature (WWF) in raising enough public attention to lobby global governments for a ‘Globally Binding Treaty on Plastics’. Grey Malaysia’s message turned the billions of credit cards in people’s pockets into a warning, a constant reminder of the need for change, and the reduction of plastic and plastic waste in our society.

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