Home - Value of Paper and Print

You have landed into a world of powerful, creative and effective marketing. Exploring how media channels, from print to letterbox, catalogue to in-store, digital to direct and more, work together to deliver optimal sales uplift, brand equity and reach.

Welcome to VoPP

VoPP has the largest library of articles, facts and case studies to help you access the power of printed media channels.

Don’t miss out on hot tips, latest news and case studies from the VoPP team. Subscribe to receive your bi-annual VoPP Mag today!

(Roy Morgan, 2019)

78% and 54% of
New Zealanders read or access newspapers or magazines, respectively, in an average 7 day period via print or online platforms.

Read the full case study

Using data from focus groups and surveys, Nutrimetics wanted to target customers specifically to increase sales

(Roy Morgan, 2020)

80% of Australians
who have read a catalogue have told a friend or family member about it.

(Roy Morgan, 2020)

Roy Morgan report, Australians,
of all ages, read and are connected to magazines – a media channel they pay for to access which means they are more engaged than other channels. Over 15.6 million Australians read magazines in print or online and of this 13.1 million Australians aged 14+ read print magazines

(Roy Morgan, 2020)

Nickable Charts

59% of New Zealanders find inspiration for Gift Ideas from their Letterbox (Catalogues, Flyers, Mail).

Inspiration

Kit-Kat – Origami Paper

Kit-Kat has developed a bespoke packaging piece by replacing their plastic wrapping with recyclable origami paper.

View All Articles

Mothercare – AR

Inspiration

Top Secret

Inspiration

Fast Facts

PATH TO PURCHASE

Latest case studies

Qantas Rewards Magalogues

Australia’s premier airline, Qantas, run a successful loyalty scheme – Qantas Frequent Flyer, which rewards members with Qantas Points that they can exchange for products and services at a number of outlets, including the Qantas Store.

View All case Studies

Big W Spring Catalogue (Get Summer Ready)
Case Study
Amcal Allergy Campaign 2018
Case Study
Continental Tyres BestDrive Easter 2018
Case Study
Penrith Homemaker Centre
Case Study
Coles Magazine & Masterchef
Case Study
By Dezign: Autumn
Case Study

Nickable Charts

View All Nickable Charts

Subscribe to VoPP