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(Roy Morgan, 2019)

78% and 54% of
New Zealanders read or access newspapers or magazines, respectively, in an average 7 day period via print or online platforms.

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Using data from focus groups and surveys, Nutrimetics wanted to target customers specifically to increase sales

(Roy Morgan, 2020)

80% of Australians
who have read a catalogue have told a friend or family member about it.

(Roy Morgan, 2020)

Roy Morgan report, Australians,
of all ages, read and are connected to magazines – a media channel they pay for to access which means they are more engaged than other channels. Over 15.6 million Australians read magazines in print or online and of this 13.1 million Australians aged 14+ read print magazines

(Roy Morgan, 2020)

Nickable Charts

59% of New Zealanders find inspiration for Gift Ideas from their Letterbox (Catalogues, Flyers, Mail).

Latest Inspiration

Smarties move to paper packaging

The Nestlé brand, which plans to sell all of its products in paper by 2021.

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Kit-Kat – Origami Paper
Inspiration
Mothercare – AR
Inspiration
Top Secret
Inspiration
A Glowing Light
Inspiration
BMW – Making a mark
Inspiration
Jaffa Cake – Lickable Wallpaper
Inspiration

Fast Facts

PATH TO PURCHASE

Latest Case Studies

Qantas Rewards Magalogues

Australia’s premier airline, Qantas, run a successful loyalty scheme – Qantas Frequent Flyer, which rewards members with Qantas Points that they can exchange for products and services at a number of outlets, including the Qantas Store.

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Big W Spring Catalogue (Get Summer Ready)
Case Study
Amcal Allergy Campaign 2018
Case Study
Continental Tyres BestDrive Easter 2018
Case Study
Penrith Homemaker Centre
Case Study
Coles Magazine & Masterchef
Case Study
By Dezign: Autumn
Case Study

Nickable Charts

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Adidas NZ Nickables

Colruyt Nickables

Glenlivet Nickables

HIV Poster Nickables

Jeep Nickables

Kaya Aqua Nickables

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