Cannes Lions gold winner, Dove employed the use of print to deliver a striking message for its campaign, highlighting the lasting damage caused by editing apps that set unrealistic beauty standards.

Dove uncovered that by the age of 13, 80% of girls have edited the way they appear on social media. Responding to the disturbing level of selfie dysmorphia, a rise in cosmetic surgery and teen suicides, Dove addressed the self-esteem crisis by photographing real girls aged 9-13 and showing images of their natural selves alongside their own heavily manipulated shots. The contrast was startling and highlights the beauty pressure felt by millions of young girls daily.

Source:
Print Power, 2022

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