Jacob’s Jaffa Cakes have raised the bar with memorability and brand engagement with their latest campaign.

Maintaining their brand positioning as playful and fun, they created “lickable wallpaper”.  With a Willy Wonka inspired wallpaper, installed in a 16-floor elevator, the campaign was designed to increase brand engagement of the delicious biscuits as well as reduce office stress.

The question in the back of your mind – how did you know if the biscuit had been licked…? A handy attendant removed licked cookies and replaced with a new one for the next office colleague to taste – super fun and with 1325 cookies to sample, this advertisement never got old.

The use of a childhood classic automatically appealing to their intended target audience developing a nostalgic and playful feeling – all through the physical nature of print.

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