Coles transported its customers to Hogwarts and brought the beloved Harry Potter characters to life, through a collectable series of 35 figurines titled ‘Magical Builders’.

The figurines were plastic free, and made from fully recyclable, FSC certified cardboard. Customers could receive one Magical Builder character for every $30 spent at the store, and during the weekend of 23-24 July, could secure bonus characters by purchasing a participating newspaper. This campaign delighted franchise fanatics who collected the characters religiously, contributing to store sales and success.

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