British retailer Mothercare, which specialises in products for expectant mothers and other general merchandise, have created a catalogue that comes to life.

The integration of paper, print and augmented reality, encourages interaction and increases engagement.

Customers can change colours on products, explore more detailed information and purchase items in the comfort of their own home.

The use of technology integrated in a 2D marketing campaign has introduced an innovative way consumer connect with the brand. The convenience to purchase a product while looking at a catalogue has changed the path to purchase process as designers continue to push their imagination uniquely.

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