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David Jones Christmas

David Jones is an iconic and revered brand across the Australian market looking for luxury department store products and service.

How they did it

  • David Jones used direct mail
  • Developed to showcase luxury with high-end brands styled with a bold colour palette
  • The creative presence showcased ‘Gifts and Gadgets’ and a broader ‘Now it feels like Christmas’

Results

  • Sales uplift of a staggering 6% year on year
  • 177,000 premium customers reached

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