The Value of Paper and Print (VoPP) is an effectiveness campaign raising awareness of the power of paper, print and mail marketing in today’s noisy communications world. VoPP is a unified voice for the paper, print and mail industry and supports members with quality marketing collateral, PR and media representation and target consumer research. VoPP is supported by the Industry across the channels it represents. All commitment to promoting the effectiveness and environmental credentials of print marketing and media in the Australian and New Zealand markets whilst balancing the critical role of a multi-channel universe for all.