Kincrome is a leading supplier of high-quality tools and equipment to the hardware, automotive and industrial markets across Australia and New Zealand. Kincrome’s bi-monthly Tool Sale catalogues are used as a marketing tool for its retail distributors to use. For Father’s Day, Kincrome published a catalogue to showcase its seasonal sale.

Method

• The catalogue was created by the inhouse creative team, with 2 million copies distributed via letterboxes and newspapers throughout Australia. The catalogues are foldable, allowing customers to mail them to their data base of trade customers.

The results

• According to Kincrome, catalogues have been a successful part of their business for over 20 years, resulting in increased sales for promoted items during catalogue periods and giving confidence to the customer base of continued business.

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