ALDI Australia is a supermarket giant, operating more than 570 stores across the country. ALDI Australia works to provide customers with high quality groceries and products at ‘permanently low prices’. One of ALDI’s most effective and consistent marketing techniques, is the use of catalogues, produced weekly for customers to collect in-store and receive by letterbox. ALDI set out to take advantage of the home improvement and styling boom of the 2021 pandemic, through the creation and distribution of the ALDI Designer Retreat 2021 catalogue.

Method

• ALDI & creative agency BMF designed the catalogue with earthy tones and clean, natural styling to showcase living room, bedroom, and kitchen collections and show customers that a complete home makeover was possible for their lives and budgets. The catalogue also showcased the pet range, tapping into the increasing market of people looking to indulge and spoil their pets.

The results

• ALDI’s campaign was one of success, resulting in a sell-out of more than 60% of the range from stores within 2 days of the campaign release, and a total sellout within a week.

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