ALDI & creative agency BMF designed the catalogue with earthy tones and clean, natural styling to showcase living room, bedroom, and kitchen collections and show customers that a complete home makeover was possible for their lives and budgets. The catalogue also showcased the pet range, tapping into the increasing market of people looking to indulge and spoil their pets.
ALDI’s campaign was one of success, resulting in a sell-out of more than 60% of the range from stores within 2 days of the campaign release, and a total sellout within a week.
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