To target this potentially lucrative market, BCF created an online range book to sell the dream of being outdoors and enjoying the comforts of home while navigating the nation’s iconic landscape. Using BCF Brand Ambassadors and outdoor experts, the book used a rich narrative with tongue-in-cheek copy about how using BCF Products can create a stress-free journey. Distributed just before Easter – the peak time for caravanning – the book achieved maximum impact in the preparation phase of the season.
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