Value of Paper and Print

ALDI Snowgear

ALDI’s strategy of nationwide targeted mail combined with a strong, image-heavy catalogue both alerted its customers to the Ski event and piqued their interest for this annual promotion

How they did it

  • To promote the Ski event and highlight the range of clothing and equipment on offer, ALDI commissioned BMF to create a catalogue that was distributed via mail to over eight million customers.

The results

  • Having purchased more stock than ever, ALDI experienced a 10% increase on sell through, with a huge increase in YOY sales of over 15% for the ski gear category.
  • the complete range of adult’s and kid’s ski jackets enjoyed almost 100% sell through.
  • ALDI’s grocery sales were boosted to the tune of almost 15% YOY sales growth across its core range.

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